If you're a new vendor on MovingLabor.com or an existing vendor that has seen a reduction in booking requests, you should be taking steps to optimize how you appear in our results.
Assess The Competition
Your first step should be to see how you compare to your competition. How do you rank? Try sorting the results by the different options to see how your rank is affected.
Search Result Placement
Higher placement in search results on MovingLabor.com means more booking requests. If your company isn't appearing towards the top of our search results then you are losing work to your competition.
Our algorithm is comprised of many ranking signals, one of the most important being your performance scores. You can influence where you rank in our results by taking steps to improve these scores.
Identify Ways to Improve Your Profile
It shouldn't be too difficult to determine what your competition is doing to get more requests. The most common factors are:
Is your pricing in line with the other companies in the area? Price and value are the most important factors when choosing what mover to hire, so you want to make sure you are competitive. Learn more: Your Price in Search Results (Rate Calculation).
Your profile should build trust, which is a major factor in choosing a moving company. Does your company description do a good job of selling your company? If not, you should update it. Additionally, trust can be built by responding to customer reviews. This is an indication that your customers are important, even after you've moved them.
Most customers want to hire a professional mover and your credentials go a long way in showcasing that professionalism. Does your profile reflect all of your credentials? If not, you should add them immediately.
Services & Equipment
Showing in search results is half the battle, and your availability rules have a major impact as to whether or not your profile is filtered. Take a few moments to verify the accuracy of your availability rules. If they are correct then consider making changes so that you are available more often.
Reviews Go A Long Way
When a customer searches their zip code we initially sort by quality rating, which is determined by an algorithm. There are many factors considered by this algorithm and it should be no secret that the number of reviews and your overall rating have a big impact.
Whether you're a new vendor with minimal reviews or an existing vendor that wants to increase their overall rating, getting more reviews will be beneficial to how you appear in search results. Some ways to accomplish this include:
- Encourage customers that contact you directly to book you through MovingLabor.com by giving them your profile link. Just be sure that they leave a review when the move is complete
- We ask every customer to leave a review after their move but not everyone does. Increase the likelihood of your customer submitting a review by reminding them to do so
Make A Short Term Change
If you've compared your company to the competition and believe that your profile is not the issue, then it's time to look at other options. A good example of this would be a newly listed mover that doesn't have any reviews. Reviews go a long way in winning over a customer, and it can be hard to stand out against the competition without any.
The best way to get noticed is to reduce your rates in the short term. Having a lower rate than your competition, even without any reviews, is likely to get you noticed. Once you have those hard-won reviews you can change back to your normal rates.
Is it Time for a Name Change?
If you've done everything you can to attract more customers and still aren't having any luck it might be time for a name change. Your company name says a lot about you, so it's very possible that your name isn't well-received by potential customers.
A moving company should have a name that immediately makes it clear that they are, in fact, a moving company. The name should also instill confidence that your company is professional and experienced. A moving company named "Lazy Man Moving Services" is unlikely to make potential customers feel confident about hiring you.