If you're a new vendor on
MovingLabor.com or an existing
vendor that has seen a reduction in booking
requests, you should be taking steps to
optimize how you appear in our results.
Your first step should be to see how you compare to your
competition. How do you rank? Try
sorting the results by the different options
to see how your rank is affected.
Search Result Placement
Higher placement in search results on
MovingLabor.com means more booking requests.
If your company isn't appearing towards the
top of our search results then you are losing
work to your competition.
Our algorithm is comprised of many ranking signals, one of the most important
being your performance
scores. You can influence where you
rank in our results by taking steps to improve
Identify Ways to
Improve Your Profile
It shouldn't be too difficult to determine what
your competition is doing to get more
requests. The most common factors are:
Is your pricing in line with the other companies in the area? When you're adjusting your settings, you will see that we show dynamic suggestions for rates compared to your top 5 competitors. Price and value are the
most important factors when choosing what
mover to hire, so you want to make sure you
are competitive. Learn more: Your Price in Search
Results (Rate Calculation).
Your profile should build trust, which is a
major factor in choosing a moving company.
Does your company
description do a good job of selling
your company? If not, you should update it.
Additionally, trust can be built by responding
to customer reviews. This is an
indication that your customers are important,
even after you've moved them.
Most customers want to hire a professional
mover and your credentials go a
long way in showcasing that professionalism.
Does your profile reflect all of your
credentials? If not, you should add them immediately.
Do you offer specialty services or equipment? If so, is
this reflected in your profile? If not, you
should update your service
rules right away.
Showing in search results is half the battle,
and your availability
rules have a major impact as to
whether or not your profile is filtered. Take
a few moments to verify the accuracy of your
availability rules. If they are correct then
consider making changes to your hours of operation so that you are
available more often.
Reviews Go A Long
When a customer searches their zip code we
initially sort by quality rating, which is determined by an algorithm.
There are many factors considered by
this algorithm and it should be no secret that
the number of reviews and your overall
rating have a big impact.
Whether you're a new vendor with minimal
reviews or an existing vendor that wants to
increase their overall rating, getting
more reviews will be beneficial to how
you appear in search results. Some ways to accomplish this
- Encourage customers that contact you
directly to book you through MovingLabor.com by giving them your profile
link. Just be sure that they leave
a review when the move is complete
- We ask every customer to leave a review
after their move but not everyone does.
Increase the likelihood of your customer
submitting a review by reminding them to
Make A Short Term
If you've compared your company to the
competition and believe that your profile is
not the issue, then it's time to look at other
options. A good example of this would be a
newly listed mover that doesn't have any
reviews. Reviews go a long way in winning over
a customer, and it can be hard to stand out
against the competition without any.
The best way to get noticed is to reduce
your rates in the short term. Having a
lower rate than your competition, even without
any reviews, is likely to get you noticed.
Once you have those hard-won reviews you can
change back to your normal rates.
Is it Time for a
If you've done everything you can to attract
more customers and still aren't having any
luck it might be time for a name change. Your
company name says a lot about you, so it's
very possible that your name isn't
well-received by potential customers.
A moving company should have a name that
immediately makes it clear that they are, in
fact, a moving company. The name should also
instill confidence that your company is
professional and experienced. A moving company
named "Lazy Man Moving Services" is unlikely
to make potential customers feel confident
about hiring you.